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Sitecore Symposium 2025 recap

Sitecore Symposium 2025 recap

Sitecore Symposium 2025 in Orlando is a wrap!

With some great new announcements!

  • SitecoreAI
  • Sitecore Studio
  • Sitecore Pathway

Lets break these topic down!

SitecoreAI

Day 1 started with the biggest surprise! They announced an agentic and AI first approach for the whole suite: SitecoreAI
This will become available on Monday for every customer with an XM Cloud license.

I hear you thinking: what does this exactly mean, what benefits does that bring to your organization?

In short: this now creates a unified marketing experience allowing you to plan on content and campaigns, collaborate and execute (publish/release) and monitor (metrics) from within the SitecoreAI platform with the help of agents.

This creates outcome oriented workflows led by ai with human in-the-loop collaboration.

What Sitecore did really well at the Symposium is to talk the talk during the announcements but also walk the walk!

Everything shown in videos on stage was showable and testable at the central Solutions Pavilion. Kudos for all Sitecore engineers that were able to give more details.

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Sitecore Studi

The 2nd big announcement at the Symposium is the introduction of Sitecore Studio.

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We've seen parts of Studio already with Matketplace apps made available earlier this year and the whole Sitecore Connect suite for integrating with 3rd parties.

But on top of that, Studio will also include the ability to create and work with your own ai agents in Agentic Studio. Build, deploy and customize intelligent agents to accelerate your flows and teams.

Sitecore Studio also includes App Studio which allows you to create and extend SitecoreAI so you can integrate fully on your own business needs. 

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SitecoreAI Pathway

This tool allows you to migrate to SitecoreAI with ease. It is the tool to migrate from an existing Sitecore environment or even an external site by scraping and mapping data to templates.
It is fully released already and can be used right today.

Conclusion

These announcements made at the Symposium makes it clear that Sitecore wants to create the best customizable and extensible Saas environment. Giving power back to the users to orchestrate and deliver content faster.

"Saas without compromise, allows us to lift the whole platform to new, customizable levels."